[Nov.07 Singapore] Creative Talent Fund and Creative Business Fund
Creative Talent Fund and Creative Business Fund
Cho, Joung Pil Singapore Correspondent
Creative Industries in Singapore
World economy is shifting toward a knowledge driven creative economy. This trend is noticeable especially in the developed countries. In this trend, Singapore, which has grown its economy based on manufacturing and service industries, is also turning to an innovation?fuelled economy based on artistic creativity, business entrepreneurship and technological innovation. The Singapore Economic Review Committee considers the creative industries as promising service areas to promote along with education and healthcare for a diversified, entrepreneurial and globalised Singapore economy. Singapore defines the creative industries into Arts and heritage (visual arts, performing arts, literary arts, heritage), Design (image?making, object-making & place-making) and Media(publishing, broadcast media, digital and new media, film, audio and video) and is making efforts to grow them in various ways.
<The Creative Industries in Singapore> o Arts and heritage : - visual arts, - performing arts, - literary arts, - heritage o Design : - image-making (including visual communications such as graphic design,illustration and packaging design, advertising, and fashion design) - object-making (including product/industrial, furniture, toy and jewellery design) - place-making (including interior design, architecture, urban and landscape design) o Media: - publishing, - broadcast media, - digital and new media, - film, - audio - video
Singapore has a target to double GDP contribution of the Creative Cluster from 3.2% to 6% in 2012 and is working on it. The current 3.2% of GDP contribution of the Creative Cluster in Singapore consists of 0.2% from Arts and Culture, 1.4% from Design, and 1.6% of Media, contributing 3.8% to employment.
In this regard, the Ministry of Information, Communications and the Arts(MICA) leading the Creative Industries Development Strategy launched Creative Community Singapore (CCS) in July 2005 for a 3 year project with funding of S$10 million to encourage creative talents and creative businesses in Singapore. The CCS is providing various supports such as project facilitation, co-branding, marketing and co-funding in the guidance of Creative Community Singapore Partnership(CCSP), which consists of members from the public, private and people sector. Its major role is to evaluate and select CCS assisted projects.
Creative Talent Fund and Creative Business Fund
Recently CCS introduced Creative Talent Fund and Creative Business Fund, reflecting its vision to spur creative talents and creative businesses in Singapore. Creative Talent Fund supports of qualifying costs to a maximum of S$200,000 per project during up to two years. Non-financial assistance covers guidance of the Creative Community Singapore Partnership and other related government agencies, networking and the required marketing and co?branding assistance. Its aim is to add values and create jobs, intellectual properties and business opportunities in the Creative Industries.
CCS supported projects
Since its launch, CCS has supported total of around 57 projects through Creative Talent Fund and Creative Business Fund. There are many successful projects. For example, Beat-by-Beat, a incubation project of new musicals created by Singaporeans, Age Invaders, a new game for all age group using virtual reality technology and CETERPEN(CErita TEntang Remaja & PENgalaman,(stories about youth and their experiences), a creative talents development program in the Malay community , particularly in writing, through the processes of workshop to share individual experiences, publication of them in either a pocket size book called the Ceterpen D'Saku, short film or lyrics for a song and the inter?school national competition in theatre works to provide opportunities to the young talents of the Malay community to showcase their works. Among CCS supported projects since its launch, MAAD (Market for Artists and Designers) was featured by Time magazine (Vol. 169, No. 13, Asia edition) dated on 9 April 2007. MAAD is open every first weekend of each month from 11am to 7 pm at the red dot design museum. The Time magazine introduces MAAD as ‘MAAD is an outdoor bazaar that stresses cutting-edge work from budding fashion designers, graphic artists, painters, jewelry makers, house-ware makers and product designers. Before they go on sale, the items need the tick of approval from a panel of curators’ and the MAAD main organizer Shannon Ong said in an interview with the Time that the intention of MAAD was "For a lot of artists in Singapore there's no way for them to prove themselves to the galleries, So we want MAAD to be like a first stop." MAAD has grown continuously since its launch in 2005, providing a test market for original artworks. It started with 80 to 100 participants and now is targeting to have 300 participants. All participants are allocated their own spaces with customized set-up.
Singapore is developing itself to a place good to live, work and play. For this, Singapore makes efforts to nurture the creative industries, infocom and media and to strengthen national identity and promote understanding of Singapore, enhancing graciousness. At this, creative industries in Singapore are showing continuous growth. In 2004, the GDP contribution of creative industries grew by 8%, adding value total of 6.7 billion S$. And employment in creative industry increased to over 93,000 and accounts for 4.3% of total employment.
The growth of creative industries in Singapore is thought driven by Singapore government’s recognition of creative industries as promising sectors in a new economy and following consistent government level efforts to nurture the creative cluster involving the private and public sectors and people. While reporting about Singapore Season introduced last month and Creative Talent Fund and Creative Business Fund this month, the most impressive was Singapore government’s efforts to integrate arts and culture to business, balancing between them. If Singapore can maintain the balance onward, the achievement of their target to double GDP contribution of the creative industries to 6% in 2012 wouldn’t be difficult.